Moving beyond ‘digital trivia’ in social media marketing

On Thursday, April 26, Gnostix took part in the Business Analytics Forum 2012 at The American School of Classical Studies. It was a fantastically well-organized event with some of the best minds in business analytics in Greece. Whilst a lot of the talk at the event centered on big data it became glaringly obvious to us that even amongst the cream of those in data analytics industry there is still a dark void when it comes to social in that there is either no social in place, or worse, companies are stumbling blindly into social media marketing...

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